Pemanfaatan Digital Marketing Untuk Meningkatkan Pendapatan Pada Masa Pandemi Covid-19 Pada Kafe Panhead

Pemanfaatan Digital Marketing

  • Vhika Meiriasari
  • Siti Lady Havivi

Abstract

The purpose of this activity is to increase income at Panhead Cafe which is a culinary business that was opened just at the time of the co-19 pandemic. The method used is a participatory approach such as focus group discussions, interviews, consultation and determining solutions. The digital marketing strategy chosen is social media marketing by creating a Panhead Cafe account on Instagram, Facebook and online ordering media panheadcafe.antarinmakan.com. The results of the activity can be seen with an increase in take away sales after creating an account on social media and online ordering media.

Published
Aug 12, 2020
How to Cite
MEIRIASARI, Vhika; HAVIVI, Siti Lady. Pemanfaatan Digital Marketing Untuk Meningkatkan Pendapatan Pada Masa Pandemi Covid-19 Pada Kafe Panhead. Jurnal Abdimas Musi Charitas, [S.l.], v. 4, n. 1, p. 26-29, aug. 2020. ISSN 2615-2991. Available at: <http://ojs.ukmc.ac.id/index.php/JPM/article/view/677>. Date accessed: 01 oct. 2020. doi: http://dx.doi.org/10.32524/jamc.v4i1.677.
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